I love record labels that specialize in inventive packaging, and this installment of Label Archaeology does not disappoint. Ghent, Belgium’s Cling Film-Records was noteworthy for releasing experimental music in unusual packages. For example:
The cassette is inside, along with the components of a first aid kit. The audio on the tape itself is by the influential experimental duo Klangkrieg, i.e. Felix Knoth (a.k.a. Felix Kubin) and Tim Buhre.
Laura Maes, who was one half of the team behind Cling Film-Records, describes this unusual release to me via email. “Felix and Tim liked the idea to create a musical aid kit,” she says. “The cans were sealed by a company. Inside each can is not only the tape, but also a pill and an injection needle. The cold, sterile look of the packaging resembled the mechanical sounds of Klangkrieg. The fun part was that people really had to open it with a can-opener. Die-hard fans of Klangkrieg sometimes even bought two so they could leave one unopened.”
This is but one of many packaging innovations spearheaded by the label, which was run by Maes with her then-partner Kevin Van Volcem. I spoke with both of them via email to learn about their project. Today, Kevin lives in Bruges where he works as an architect, runs a bed-and-breakfast and two vacation homes, and leads an electro wave band called We Are Ooh People. Maes teaches at the Conservatory in Ostend and is the artistic director of the Logos Foundation, an experimental music and sound art center based in Ghent.
“Kevin and I founded Cling Film somewhere in 1996,” Maes told me. “I was in my final year of high school (afterwards I studied at the Royal Conservatory of Ghent), Kevin studied architectural engineering at the University of Ghent. We were students and we enjoyed going to concerts and listening to experimental music. We decided to start a record label of experimental music, with hand-made packaging and limited editions. At that time very few concerts of experimental music or sound art exhibitions were organised in Belgium. Artists contacted us to ask if we could organize a gig in Belgium or if we know someone who could. So, not long after the start of the label, we began to organize small events as well.”
They tell me they were inspired by the unique packaging of releases on the Drone Records label, a German industrial imprint run since 1991 which by then had put out a number of vinyl releases with hand-painted and hand-drawn covers. They also drew influence from Koji Tano’s legendary MSBR Records label, which pioneered a number of extravagant packaging ideas. Maes specifically identifies the Daniel Menche/MSBR 7″ on MSBR as a point of inspiration; it came in a cardboard box covered in concrete.
As a result, it is no surprise that the first Cling Film release was a Koji Tano production. “The first release was MSBR, the noise guru of Japan,” Van Volcem says. “He made a lot of releases and was a wonderful guy — unfortunately he died in 2005. He lived for noise music and liked to give small labels the opportunity to release his music.”
“We just mailed him and presented our concept,” Maes says. “He was captured by our enthusiasm and he liked the idea of a tape label and handmade packaging.”
“So our first release was a big name in the scene, which was a good start to get us known,” Van Volcem reflects. “He was into Japanese masks and gave us, I think, four pictures of self-made masks we could use for the artwork. We wanted to make the packaging not too difficult, but [also wanted it] to match the music. Therefore we came up with the idea of using metal wire to wrap the tape. It has sharp edges and suited the noise music on the tape. It also looked like the tape was in a cage, held back by the metal, but once opened the noise on the tape represented the anger of the tape being caught.”
I wondered what inspired the label’s name. “We were searching for a name when a roll of plastic foil on the table caught our eye,” Maes explains. “Cling film was born. We liked the name as ‘cling’ refers to sound and we also organised sound art and film projections, so ‘film’ was also appropriate.”
After the MSBR release, Cling Film put out a number of different releases, many showcasing Maes and Van Volcem’s affinity for handmade productions. I went through a number of the more notable releases with them to understand their background.
Asche & Morgenstern – That Loop In My Eye (CF05, 1997)
A collaborative work between Andreas Schramm and Andrea Börner-Schramm, this one included some old-timey pornography on the tape label itself. Yet the real production is the over-sized cassette package.
“There was a store in the center of Ghent that had a large stock of wallpaper from the sixties and seventies,” Maes says. “We decided to do something with those psychedelic designs and came up with a large, but very impractical packaging. It sold out anyway and Andreas Schramm was fond of the final result.
“The tape and its packaging were conceived as a piece of kitsch art. The tape formed the center of the ‘art’piece. It even had a hook on the back of the packaging so it could be hung on a wall. It came with a little bell in the middle of the packaging. The borders were made of polyurethane foam.”
Aube – Moment In Fragrance (CF03, 1996)
Aube, of course, is the sound project of Akifumi Nakajima, a Japanese artist known for using only one sound source per release, for example Pages From the Book, which is composed of the processed sounds of him tearing apart a Bible. On this release, Nakajimi uses only Roland’s early synthesizer, the SH-2, as its source.
“Akifumi Nakajima (Aube) was very concerned about the packaging of his releases,” Maes explains. “He loved out-of-the-box ideas and was fascinated by special covers. That’s how we could convince him to release a tape on Cling Film. We were inspired by the title of the release ‘moment in fragrance’ and created a package that had various odors. The smell of a wooden cigar box filled with dried leaves contributed to the listening experience.
“The boxes were cigar cases from Laura’s uncle. We spray-painted them silver. The leaves were collected from our gardens.”
Troum – Dreaming Muzak (CF07, 1998)
This release was came in a miniature pillow; you had to open up the pillow to access the tape. “Kevin’s mother stitched all the pillows for this release. The package reflected the nature of the music. Each pillow was stuffed. The tape was placed inside the stuffing.”
Kling Film-Records / Pink Film Records
There was also a sublabel of Cling Film called Kling Film-Records which was home to four releases. These were plain CDs that came pinned between two plexi-glass sheets on a metal bolt:
The above images show Kazumoto Endo’s Never Gonna Make You Cry and Brume’s Erection. Both were business card CD-Rs in editions of 500 copies. Van Volcem explains that they got the Plexiglas panels produced by a factory, who drilled the holes in the middle. But Maes and Van Volcem had to add the bolts to each copy by hand, adding a chrome cone for a tidier appearance. That’s no small task for a 500-copy edition!
Parts of these discs have been uploaded to YouTube:
Meanwhile, Pink Film-Records was the imprint focused on experimental music with “a poppy touch,” and was curated by Maes. That sublabel produced just one release, a 2003 Minimax CD by Massimo, entitled Absolutely Free.
Many of Cling-Film’s releases came out on cassette, an aesthetic decision Maes addresses in a 1999 article in the Dutch magazine, Gonzo (circus).
“Our choice for cassettes is mainly due to the format: Kevin and I like special packaging and the small size of cassettes makes them particularly suitable for attractive packaging. What bothers me about some labels is that the emphasis has shifted to the packaging. For Cling Film the music still remains the most important, but it is much more fun if you can also present good music in an interesting way.”
Around then, however, Maes and Van Volcem were indeed branching out into CDs, including two CD compilations that came out in the subsequent years.
“The distribution of our releases is our biggest problem. Selling cassettes through record shops has never been a success and it is becoming increasingly difficult to find mail order companies that want to stock our releases. Thanks to our friendly contacts with mail order companies such as Tesco, Drone, and Nuit et Brouillard who do this for Cling Film, it is still relatively good, but I am sure there are cassette labels that are have much more difficulty. Even pioneers like Staalplaat no longer want to distribute cassettes. The same goes for magazines: try to find a music magazine that still publishes cassette reviews!”
The other arm of Cling Film were the concerts, including an annual Cling Film Festival which happened three times. In 1999, they staged the first one in a small theater called De Kelk in Bruges. In addition to performances by Klangkrieg, Klood/Kevueq, This Morn’ Omina, Klangwart, and Kapotte Muziek, there was a record fair and party.
The next year, they expanded to a much larger venue in Ghent, an arts center called De Vooruit. This allowed them to utilize several concert halls, and feature a larger bill of performers, including Klangkrieg, Noise-Maker’s Fifes, Daniel Menche, Troum and MSBR, as well as screenings of films by Mariola Brillowska & Felix Knoth.
“Most of the time we didn’t have a large budget to organise events, so performers were often staying at our parental home or student room,” Maes explains. “I remember that Daniel Menche was sleeping at my student home after his performance at the Cling Film festival in Ghent. My student room was situated in an old townhouse in the centre of Ghent. It was quite deteriorated and the first thing Daniel said when he entered the building was, ‘Wow, is this a squat?'”
The next year, they staged the final rendition in Vooruit, in a concert hall called Democrazy. Kazumoto Endo, Fennesz, Francisco Lopez and Acid Kirk performed.
Perhaps the most bizarre event came a year later, when they staged several activities as part of Bruges’ Bruges 2002 events. “Part of Bruges 2002 was a two-day festival on the Stubnitz boat,” Maes recalls. “Noise-Maker’s Fifes, Massimo, Machine Centered Humanz, Column One, Koji Asano and Jacques Brodier performed. Jacques Brodier couldn’t stop playing. He was in some sort of trance and we made all sort of gestures to attract his attention. The performance by Column One was genius but weird. A performer was sitting on his knees, dressed as a little girl. He wore a mask. Other members of Column one handed out mashed potatoes to the audience. The potatoes were thrown in the face of the ‘little girl’.”
There were other shows, too. Maes recalls organizing a performance by Princess Dragon Mom in Brussels at a venue called Magasin 4. For that show, the group decorated the stage to look like a boy scout camp, and dressed up as a bear, a gorilla, and a boy scout.
Today, Cling Film-Records’ unique cassette releases live on, selling for a premium on the secondary market. According to the Discogs marketplace, an intact Asche & Morgenstern tape sells for fifty euros with an intact frame, and there are still several Klangkrieg tape cans that remain unopened. As one seller puts it, “Can is still sealed but a little dusty.” Maes and Van Volcem’s packaging innovations live on…
Thanks to Laura Maes and Kevin Van Volcem for the interview. Van Volcem’s latest band, We Are Ooh People, will be releasing their debut self-titled album shortly; you can already listen to and buy the record on Bandcamp.